Analysis On Down Products

Purchase conduct examination

Eighty-eight % of the folks own at the very least one down coat, which shows that most of the people choose down coats as their winter coats. Fifty percent in the folks select the down coat once they require it. Thirty-two % from the individuals purchase the down coat after they see a suitable a single. Point-one percent of the individuals purchase the down coats when there is certainly a low cost or on sale. The majority of the people will buy down coats in exclusive shops, buying malls; while a little component of the folks will choose on-line buying.

Industrial advertisement on the TV may be the major source of down garments information; other sources contain but not restrict to posters, leaflets. We'll also get some data from other people's recommendation.

When wanting to buy a down coat, consumers pay a great deal interest to the quality, that is their top concern; plus they will even care regarding the type and price. 52% in the customers will acquire the down coats simply because their favored actor or actress will be the representative of this brand; while other people don't adhere to this.

Down coat and down jacket are each effectively received by clients. Long coat will make them look slimmer; and it addresses a large part of the body and brings folks a great deal of warmth. Brief jacket will make them appear youthful and energetic; it's suitable for people who like doing sports, because it is hassle-free for individuals to move.

The black and the white would be the most well-liked colors. Many people choose the black coats simply because they may be not simple to get dirty. Folks who like white feel the white color will make them look younger. Youthful people tend to select vivid colors, for example yellow, green.

The price 200 ~ 500 RMB are most acceptable; not numerous people pick down coats that cost more than 800 RMB. Discount may be the most well-known sales promotion way for consumers. Some individuals will visit purchase down coats after the winter is gone, since the winter garments will probably be much cheaper in slack season. Some shops even promote down coats in the summer time, as well as the cost is often really cheap. However, many people usually do not like getting winter coat after the winter is gone, simply because there is certainly no chance to put on the down coat till subsequent winter, but this coat almost certainly will turn out to be outdated at that time. In individuals people's mind, fashion is more essential than price tag.

Client analysis

You will find much more ladies buying down products than guys. Most of the females are among twenty years outdated and 40 many years outdated. Most consumers choose the price tag ranging from 300 to 600 RMB. Clients are rather happy with all the warmth the down coat offers them; however they are least happy with all the types of down coats, saying individuals coats appear related. A lot of the customers' revenue is about 3000 RMB each month. With the growing revenue, more than much more folks will afford to buy down coats.